The Cumulus Media Shreveport station, vibrant and full of life, representing its community.
Cumulus Media welcomes Paul Farnham Jr. as the new VP/Market Manager for its Shreveport-Bossier City operations. A local of Bossier City, Farnham brings extensive experience from his career in media, promising exciting developments for the community. His vision focuses on enhancing local engagement and strengthening the radio stations’ presence. Farnham aims to foster connections with listeners and advertisers while continuing the legacy of the station. His homecoming is anticipated to bring a bright future for Cumulus Media in the region.
Shreveport-Bossier City, Louisiana, is buzzing with excitement as Paul Farnham Jr. steps into the role of VP/Market Manager for Cumulus Media’s operations in the area. This isn’t just any new job; it’s a return to the roots of a cherished local son. Having grown up in Bossier City, Farnham is coming back home after a significant career journey that began with Cumulus Media in 2003.
Farnham’s tenure at Cumulus was nothing short of impressive. Over the course of eleven years, he wore many hats including Key Account Manager, Local Sales Manager, General Sales Manager, and finally Director of Sales for the five-station cluster. His past experiences perfectly position him to take on this exciting new role and to continue building on the success of the radio stations in the community.
Before making his way back to Shreveport-Bossier City, Farnham was making waves as the General Sales Manager at Townsquare Media in Lafayette, Louisiana, starting in 2015. His time there only honed his skills further, allowing him to gain invaluable experience, and he is eager to bring that knowledge back to Cumulus.
Mark Sullivan, the Senior Vice President of Operations, couldn’t be more thrilled about Farnham’s return. His enthusiasm signals a bright future for the Cumulus Media team, and the community can expect some wonderful developments under Farnham’s leadership. It’s touching to see someone who understands the region and has a heartfelt connection to it take the helm.
Farnham describes this opportunity as “incredible,” and it’s easy to see why! He’s not just assuming a title; he’s stepping into a vibrant community filled with unique stories and diverse voices. With a commitment to both listeners and advertisers, he is dedicated to enhancing engagement and providing unmatched value. His focus will surely foster connections between the radio stations and the audience, deepening relationships that are vital to local media.
The Cumulus Media Shreveport-Bossier City cluster is a diverse mix of formats, catering to a wide range of listeners. The offerings include the urban contemporary KMJJ (99.7), the hot AC “Q97.3” KQHN, the classic AC “Lite Rock 100.7” KRMD/K264AS (1340/100.7), country tunes on KRMD-FM (101.1), and the R&B classic “Magic 102.9” KVMA-FM. There’s something for everyone, and Farnham is looking to build on this strong lineup.
Farnham steps into this role following the departure of Tish Boden, who moved to Fayetteville, North Carolina last July. This leadership change signals a time of evolution for Cumulus, and with a homegrown talent at the helm, the community can look forward to exciting developments in local broadcasting.
With a heartfelt connection to Shreveport-Bossier City, Paul Farnham Jr.’s return is indeed a homecoming filled with promise. His vision for community engagement and dedication to enhancing the radio stations’ impact will be integral in the months and years to come. So, get ready for some thrilling changes as Farnham rolls up his sleeves and dives into this new chapter!
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