Shreveport Commemorates Sam Cooke’s Fight Against Racism During Historic 1963 Visit

Shreveport Remembers Sam Cooke’s Struggle for Equality in 1963

SHREVEPORT, La. – As we reflect on the history of our beloved city, it’s hard to ignore significant moments that have shaped the lives of many. One such moment took place on October 8, 1963, when the legendary singer Sam Cooke found himself caught in the harsh realities of racism in America. This year marks the 70th anniversary of a local news station, and they are reminding us of not only the iconic stories but also those less-glamorous moments in history.

A Rising Star

Cooke, whose voice enchanted millions, was quickly becoming a household name. Hits like “You Send Me” and “Cupid” had him riding high on the charts, and his live performances were always sold out. The year following his infamous Shreveport visit, he appeared on the popular television show American Bandstand and even had a chat with the show’s host, Dick Clark, praising his talent for songwriting. Cooke famously noted, “If you observe what’s going on and try to figure out how people are thinking… I think you can always write something with that.”

The Disheartening Incident

However, just months before his television appearance, Cooke faced a troubling incident in Shreveport. As former city councilman Willie Bradford recollected, Cooke and his entourage were denied accommodation at the Holiday Inn because of their race. “They went to get a room at the Holiday Inn, and the hotel clerk said, ‘Mr. Cooke, I’m sorry, but we can’t allow you to register here because we don’t serve black people.’” It is hard to fathom that someone so immensely talented could not find a place to stay simply because of the color of his skin.

Cooke, alongside his wife, brother, and manager, left that scene feeling downright outraged. His daughter, Carla Cooke, expressed the indignation they felt, reflecting, “My father was a prominent musician, and he had to be turned away just because of the color of his skin.” Instead, they found shelter at the Castle Hotel, a place that welcomed Black entertainers at that time.

A Night to Remember

That significant day didn’t end there. Before performing at the Shreveport Municipal Auditorium that evening, Cooke found himself in a predicament when he was arrested for “disturbing the peace.” Even after being released, he went on stage that night and shared his incredible vocals with his fans. Despite the turmoil, his spirit remained unbroken.

A Change is Gonna Come

Inspired by the injustice he experienced in Shreveport, Cooke penned the powerful anthem “A Change is Gonna Come.” This song would go on to resonate widely, striking a chord in a nation grappling with racial divides. Willie Bradford poignantly noted, “It was segregated, everything basically. And it changed. Change did come.”

Progress and Reflection

As we assess how far we’ve come, state representative Steven Jackson highlighted the advancements in leadership roles for African Americans in the community. “We have African Americans in leadership roles today… We all strive for respect and to be treated as you would treat your fellow neighbor,” he stated.

Even after the trials he faced, Cooke’s daughter continues to honor her father’s legacy by performing his music. In 2019, the former mayor of Shreveport publicly apologized to her for the racially motivated mistreatment her father suffered. It’s a small step toward rectifying the injustices of the past, and as she so heartfully said, “Keep on believing in what you believe in, because we are all one people.”

As we reminisce about history, especially as we celebrate 70 years of storytelling, let us not only celebrate the iconic moments but also reflect on the struggles that paved the way for progress. Sam Cooke’s music and message continue to inspire many, reminding us all to strive for equality, understanding, and love.