Exciting Changes Ahead with Serena Gray as New Vice President of Marketing and Communications for Shreveport-Bossier

Exciting Changes in Shreveport-Bossier: Meet Serena Gray

Shreveport-Bossier, LA – There’s a buzz in the air as Visit Shreveport-Bossier (VSB) welcomes its new Vice President of Marketing and Communications, Serena Gray. With a heart full of enthusiasm and over 14 years of rich marketing experience, Gray is stepping into this vital role committed to highlighting what makes Shreveport-Bossier a must-visit destination.

A Passion for Destination Marketing

Serena’s journey began at Louisiana Tech University, where she laid the foundation for her marketing career. Over the years, she has honed her skills in various industries, including the restaurant scene, leisure activities, and nonprofit organizations. However, her true passion lies in destination marketing. This experience equips her perfectly to shine the spotlight on the Shreveport-Bossier area, merging her love for the community with her knack for engaging storytelling.

Valued Leadership

Before joining VSB, Serena spent the past six years as the Director of Visit Webster Parish. During her time there, she spearheaded initiatives that put local attractions, festivals, and cultural experiences on the map. Her focus wasn’t just on marketing but on fostering economic growth through tourism, which speaks volumes about her effectiveness in the field.

Stacy Brown, President & CEO of Visit Shreveport-Bossier, couldn’t be more excited about Gray’s arrival. “We are thrilled to welcome Serena Gray to our team,” Brown stated. Her wealth of knowledge in destination marketing, combined with her impactful storytelling skills, will undoubtedly take our marketing efforts to a new level. We believe Serena’s unique abilities will play a crucial role in promoting Shreveport-Bossier as a premier travel destination.”

Achievements That Speak for Themselves

Serena brings a proven track record of success that has earned her recognition in Louisiana’s tourism industry. Her participation in the Shreveport Leadership Program and the Louisiana Travel Association’s Leadership Academy demonstrates her dedication to professional growth and community involvement. Additionally, being named a “15 Under 40” recipient by the Greater Minden Chamber of Commerce highlights her impact on both the community and the travel industry.

A Vision for the Future

With her experience and creative approach, Gray looks forward to building strategic marketing initiatives that attract visitors to Shreveport-Bossier. She envisions a campaign that not only showcases the area’s unique offerings but also unites the community and encourages local engagement. Whether it’s promoting regional cuisine, arts, entertainment, or outdoor adventures, Serge’s passion for her community is palpable.

Engaging the Community

One of Gray’s goals is to cultivate a sense of pride within the community while igniting enthusiasm for tourism. By collaborating with local businesses, organizations, and residents, she aims to create a vibrant and inclusive atmosphere that highlights everything Shreveport-Bossier has to offer. After all, the strength of a destination’s marketing is significantly enhanced when the community contributes to the narrative.

The Road Ahead

As Serena Gray begins her new role, one thing is clear: the future of Shreveport-Bossier looks bright. With her impressive background and passionate approach to marketing, she is bound to create a lasting impact on the region’s tourism landscape. As local residents, businesses, and visitors gear up for an exciting season ahead, there’s a renewed sense of optimism, and we can’t wait to see the innovative campaigns that will help Shreveport-Bossier stand out as a premier travel destination.

Stay tuned as we watch what unfolds in Shreveport-Bossier with Serena Gray at the helm!