Shreveport’s 70-Year Legacy of Community Giving Shines Bright

Shreveport Celebrates Community Spirit: A Local Legacy of Giving Back

Shreveport, Louisiana, is not just known for its charming Southern hospitality, but also for a heartwarming tradition of enriching the local community. For over **70 years**, the Wray family has championed the cause of giving back, and their legacy continues to thrive through various community projects. It’s a story that brings joy, unity, and hope to many residents in the area.

A Tradition of Helping Hands

It all began with the iconic **Labor Day MDA Telethon**, a heartfelt initiative that ran for a whopping **33 years**. This 22-hour on-air event brought together local talent and production staff, promoting a sense of camaraderie and a shared mission. “We had more fun, we bonded more with this project,” recalls George Sirven, the station manager, who initially served as the community projects director. “And we raised money for the cause.” The telethon showcased the commitment of the local community to help those in need.

One of the most impactful community projects that emerged was the **Mash Bash**, which encouraged viewers to donate blood. With just one unit of blood being able to save up to **four lives**, this campaign was not only innovative but crucial for local healthcare. What began as a handful of projects has blossomed into a rich tapestry of initiatives, each aimed at uplifting and supporting the residents of Shreveport.

Support for Local Education

Education is another pillar of KTBS’s community focus. The **One Class At A Time** initiative is a testament to this commitment, aimed at equipping teachers with resources to improve their classrooms. Teachers across the area have benefited from this generous program, receiving thousands of dollars to enhance their teaching environments and benefit their students.

A National Impact: The St. Jude Dream Home

Another noteworthy initiative is the **KTBS 3 St. Jude Dream Home**, a project that originally took root in Shreveport but has since expanded nationwide, raising close to **$43 million** for St. Jude Children’s Research Hospital. The initiative emphasizes the community’s passion for supporting children’s health and research, casting a wide net of compassion that stretches far beyond local borders.

Festive Celebrations and Community Spirit

When it comes to local festivities, KTBS has truly become the *Mardi Gras station*. Their extensive coverage of the Mardi Gras parades ensures that all viewers can join in the fun and excitement, proving that the station is dedicated to serving the community in every season. In addition to Mardi Gras, they have also made a name for themselves through **Freedom Fest**, a celebration held on July 4th in numerous cities, showcasing entertainment and fireworks to boost community pride. As George Sirven aptly puts it, “When the city calls, how do you turn them down?” This sentiment reflects the genuine care for community connection and involvement.

Bringing Joy During the Holidays

The holiday season is another cherished time for KTBS, marked by their **3 Minute Smile** event. This heartwarming initiative allows children between the ages of **7 and 11** to run through a toy section and pick out their favorite toys for three minutes. With ten lucky children chosen every year, the excitement and joy are palpable, and registration for the event begins next week!

Moreover, the station partners with **Marine’s Toys for Tots** and shares special features from various towns to promote local Christmas lights and festivals. Their commitment to spreading joy and enhancing the community spirit during this festive season is nothing short of admirable. Sirven shared, “It all started because the local ownership at this station lives here, works here, and wants to give back to the community.”

Looking Ahead

As KTBS celebrates another year of community engagement and support, Shreveport continues to be a shining example of how local efforts can create lasting change. In a world where it’s easy to overlook the power of community, the initiatives and projects that have sprung from KTBS serve as a beacon of hope and inspiration for everyone involved.

In Shreveport, the mission to help one another is woven into the very fabric of the community, showcasing the best of what it means to be connected. With ongoing and evolving projects, the future remains bright, filled with opportunities for collaboration, support, and heartwarming moments that truly make a difference.